Business owners are becoming increasingly aware that they must impress people with not just their products but also their packaging. The packaging is the first thing your customers see, and it is what they base their first impressions on. However, it can be challenging to create great packaging. This is even more true for people who sell their handmade items from home. Unlike big stores, they do not have packaging experts on hand who will help design attractive yet practical packaging.
Thankfully, designing packaging for a handmade product isn’t as complicated as it sounds. To help you out, we’ve made a list of some top packaging tips for handmade products:
1. Make it Appealing to Customers
The first tip we can give you when designing packaging for your handmade product is to make it look appealing. You will want to design packaging that stands out from the crowd and attracts customers. While this might sound difficult, the trick is to keep your packaging simple. Don’t add too many bright colors or patterns to your packaging. Instead, stick to neutral colors and bold lettering.
If you really want to make your packaging stand out, consider embossing your packaging using a copper die. While this cannot be done without the help of a specialist company, it is worth the extra effort. Visit https://universalengraving.com/product-pages/sheet-fed-dies/copper to find out more.
2. Consider User Experience
If you want to encourage your customers to use your business again, you will need to consider how your packaging will improve the user experience. Your aim is to create a unique and engaging unboxing experience for your customers. There are several ways you can do this. You can add some promotional elements into your packaging, such as money off vouchers for future purchases, or you could create a creative packaging idea that wows your customer.
3. Think About Product Safety
Nothing is worse than spending hours creating a product, only for it to be damaged in the post or when moved. So, you must think about how to package your product to prevent this. For example, if your handmade item is made from wood, you could add a layer of bubble wrap around it to protect it in transit.
4. Make it Practical
As well as creating packaging that keeps your product safe, you must ensure your packaging is practical. For example, if you are creating packaging for a homemade cake, you will want to ensure the material you use isn’t too flimsy. Often when we receive gifts, we get more excited about how the gift is packaged than the actual gift itself. This shows just how important packaging is. However, creating great packaging takes some planning. Not only do you need to think about the type of material you want to use, but you also need to think about the aesthetics too. Another important consideration is the safety of your handmade product. Thankfully, if you follow our tips above, you won’t go far wrong.